{"id":976,"date":"2017-05-24T00:20:38","date_gmt":"2017-05-24T07:20:38","guid":{"rendered":"http:\/\/www.techventurebusiness.com\/?p=976"},"modified":"2017-05-24T00:20:38","modified_gmt":"2017-05-24T07:20:38","slug":"%e3%83%aa%e3%83%86%e3%83%b3%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%8c%e9%8d%b5","status":"publish","type":"post","link":"https:\/\/www.techventurebusiness.com\/blog_jpn\/archives\/976","title":{"rendered":"\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u304c\u9375"},"content":{"rendered":"<p>\u3057\u3070\u3089\u304f\u524d\u306bDave McClure\u304c\u63d0\u5531\u3057\u3066\u3001\u4eca\u3067\u306f\u30cd\u30c3\u30c8\u7cfb\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u5b9a\u756a\u306b\u306a\u3063\u305f<a href=\"https:\/\/www.slideshare.net\/dmc500hats\/startup-metrics-for-pirates-long-version\">AARRR\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a>\u3067\u3059\u304c\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8\uff08PMF\uff09\u306b\u9054\u3059\u308b\u305f\u3081\u306b\u307e\u305a\u91cd\u8981\u306a\u306e\u306f\u4f55\u3060\u3068\u601d\u3044\u307e\u3059\uff1f<\/p>\n<p>\u5c11\u3057\u6d41\u5165\u304c\u3042\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3089\u3001\u307e\u305a\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u3079\u304d\u306a\u306e\u306f\u6700\u521d\u306eR\u3067Retention\u3001\u3064\u307e\u308a\u5982\u4f55\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u7dad\u6301\u3057\u3066\u30c1\u30e3\u30fc\u30f3\uff08\u96e2\u8131\uff09\u3092\u9632\u3050\u304b\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u3092\u7dad\u6301\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u3044\u304f\u3089\u65b0\u898f\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u3066\u3082\u3001\u629c\u3051\u3066\u3044\u304f\u3060\u3051\u3067\u7121\u99c4\u3067\u3059\u3088\u306d\u3002\u306a\u306e\u3067\u305d\u306e\u7a74\u3092\u585e\u3050\u306e\u306b\u5fc5\u8981\u306a\u5206\u6790\u304c\u3067\u304d\u308b\u7a0b\u5ea6\u306e\u6d41\u5165\u304c\u78ba\u4fdd\u3067\u304d\u305f\u3089\u3001\u307e\u305a\u306f\u7a74\u3075\u3055\u304e\u306b\u5168\u529b\u6295\u4e0b\u3067\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u81ea\u5206\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u96e2\u8131\u7387\uff09\u304c\u9ad8\u3044\u306e\u304b\u3001\u4f4e\u3044\u306e\u304b\u3001\u3092\u3069\u3046\u5224\u65ad\u3059\u308b\u304b\uff1f<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5206\u6790\u306a\u3069\u81ea\u793e\u3067\u53d6\u308c\u308b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u306e\u306f\u3082\u3061\u308d\u3093\u306a\u306e\u3067\u3059\u304c\u3001\u52a0\u3048\u3066\u3001\u4f3c\u305f\u3088\u3046\u306a\u696d\u7a2e\u3001\u88fd\u54c1\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u7b49\u306e\u4ed6\u793e\u306e\u6570\u5024\u3068\u6bd4\u3079\u308b\u3068\u3044\u3046\u306e\u3082\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3068\u4e00\u53e3\u306b\u3044\u3063\u3066\u3082\u3001\u3069\u306e\u6bb5\u968e\u3067\u306e\u30c1\u30e3\u30fc\u30f3\u304b\uff08e.g. \u9867\u5ba2\u306b\u306a\u308b\u524d\u306e\u521d\u671f\u6bb5\u968e\u306a\u306e\u304b\u3001\u6709\u6599\u9867\u5ba2\u306b\u306a\u3063\u3066\u304b\u3089\u306e\u8131\u5374\u304b\uff09\u3001\u4f55\u3092\u57fa\u70b9\u3068\u3059\u308b\u304b\uff08e.g 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href=\"http:\/\/tomtunguz.com\/saas-innovators-dilemma\/\">\u30bd\u30fc\u30b9<\/a>\u306f\u3053\u3061\u3089\uff09<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-977\" src=\"http:\/\/www.techventurebusiness.com\/blog_jpn\/wp-content\/uploads\/2017\/05\/SaaSChurnRate.png\" alt=\"SaaSChurnRate\" width=\"570\" height=\"150\" \/><\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u304c\u500b\u4eba\u3084\u30b9\u30e2\u30fc\u30eb\u30d3\u30b8\u30cd\u30b9\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306a\u3069\u306e\u5834\u5408\u306f\u3001\u3069\u3046\u3057\u3066\u3082\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306f\u9ad8\u304f\u306a\u308a\u307e\u3059\u304c\u3001\u6cd5\u4eba\u5411\u3051\u3060\u3068\u304b\u306a\u308a\u4f4e\u304f\u6291\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002Monthly\u3067\u306f\u5927\u3057\u305f\u3053\u3068\u304c\u306a\u304f\u898b\u3048\u3066\u3057\u307e\u3046\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3067\u3059\u304c\u3001\u5e74\u7387\u3060\u3068\u304b\u306a\u308a\u9ad8\u3044\u3067\u3059\u306e\u3067\u3001\u3053\u3061\u3089\u3082\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u306d\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u696d\u7a2e\u306f\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u3059\u3054\u304f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u4f8b\u3068\u3057\u3066Amazon\u304c\u3042\u308a\u307e\u3059\u3002\u30d7\u30e9\u30a4\u30e0\u4f1a\u54e1\u306e\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u3057\u305f\u4eba\u306e\u518573%\u304c\u30d7\u30e9\u30a4\u30e0\u4f1a\u54e1\u3068\u306a\u308a\u3001\u305d\u306e\u51852\u5e74\u76ee\u3082\u7d99\u7d9a\u3059\u308b\u4eba\u306f91%\u306b\u53ca\u3076\u305d\u3046\u3067\u3059\u3002\u3055\u3089\u306b\u3059\u3054\u3044\u306e\u304c\u3001\u9577\u304f\u4f7f\u3046\u307b\u3069\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u304c\u9ad8\u307e\u308a\u30013\u5e74\u76ee\u306b\u7d99\u7d9a\u3059\u308b\u4eba\u306f96%\u3068\u306e\u3053\u3068\u3002\u3053\u308c\u306f\u9a5a\u7570\u7684\u306a\u6570\u5024\u3067\u3059\u304c\u3001\u8272\u3005\u306a\u5e45\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u53c2\u8003\u307e\u3067\u3002<\/p>\n<p>\u3067\u306f\u4eca\u65e5\u306f\u3053\u306e\u8fba\u3067\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3057\u3070\u3089\u304f\u524d\u306bDave McClure\u304c\u63d0\u5531\u3057\u3066\u3001\u4eca\u3067\u306f\u30cd\u30c3\u30c8\u7cfb\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u5b9a\u756a\u306b\u306a\u3063\u305fAARRR\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u304c\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8\uff08PMF\uff09\u306b\u9054\u3059\u308b\u305f\u3081\u306b\u307e\u305a\u91cd\u8981\u306a\u306e\u306f\u4f55\u3060\u3068\u601d\u3044\u307e\u3059\uff1f \u5c11\u3057\u6d41\u5165\u304c\u3042\u3063\u3066 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[20,33,37],"class_list":["post-976","post","type-post","status-publish","format-standard","hentry","category--of-","tag-metrics","tag-pmf","tag-37"],"_links":{"self":[{"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/posts\/976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/comments?post=976"}],"version-history":[{"count":3,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/posts\/976\/revisions"}],"predecessor-version":[{"id":980,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/posts\/976\/revisions\/980"}],"wp:attachment":[{"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/media?parent=976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/categories?post=976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/tags?post=976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}