{"id":970,"date":"2017-05-01T17:01:40","date_gmt":"2017-05-02T00:01:40","guid":{"rendered":"http:\/\/www.techventurebusiness.com\/?p=970"},"modified":"2017-05-01T17:01:40","modified_gmt":"2017-05-02T00:01:40","slug":"%e6%9c%80%e5%88%9d%e3%81%ae100%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%82%92%e7%8d%b2%e5%be%97%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.techventurebusiness.com\/blog_jpn\/archives\/970","title":{"rendered":"\u6700\u521d\u306e100\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"

\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u643a\u308f\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304b\u308c\u3053\u308c\u6570\u5e74\u7d4c\u3061\u307e\u3059\u304c\u3001\u3053\u308c\u3001\u3059\u3054\u304f\u91cd\u8981\u306a\u8a71\u3067\u3059\u3002<\/p>\n

\u901a\u5e38\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u3057\u3066\u30a4\u30e1\u30fc\u30b8\u3055\u308c\u308b\u6d3b\u52d5\uff08\u4f8b\u3048\u3070PR\u3084\u5e83\u544a\u306a\u3069\uff09\u306f\u3001\u65e2\u306b\u3042\u308b\u7a0b\u5ea6\u30e6\u30fc\u30b6\u30fc\u3084\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u3044\u308b\u72b6\u614b\u3067\u3001\u3055\u3089\u306b\u4f38\u3070\u3059\u3053\u3068\u306b\u306f\u4f7f\u3048\u307e\u3059\u304c\u3001\u59cb\u3081\u305f\u3070\u304b\u308a\u306e\u3001\u30e6\u30fc\u30b6\u30fc\u30920\u304b\u3089100\u306b\u3082\u3063\u3066\u3044\u304f\u30d5\u30a7\u30fc\u30ba\u306b\u306f\u4e0d\u5411\u304d\u3067\u3059\u3002<\/p>\n

\u305d\u3046\u3044\u3063\u305f\u65bd\u7b56\u3092\u4f7f\u3063\u3066100\u30e6\u30fc\u30b6\u30fc\u3092\u30b2\u30c3\u30c8\u3059\u308b\u3053\u3068\u81ea\u4f53\u304c\u60aa\u3044\u308f\u3051\u3067\u306f\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u304a\u91d1\u304c\u3059\u3054\u304f\u304b\u304b\u308b\u5272\u306b\u5b66\u3073\u304c\u5c11\u306a\u304f\u3001\u305d\u306e\u5f8c100\u304b\u30891,000\u307e\u305f\u305d\u306e\u5148\u3078\u3001\u3068\u30e6\u30fc\u30b6\u30fc\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u57fa\u790e\u3092\u7bc9\u304d\u96e3\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u4f4e\u304f\u3001\u5165\u3063\u3066\u306f\u629c\u3051\u3066\u3044\u304f\u30b6\u30eb\u306e\u3088\u3046\u306a\u88fd\u54c1\u306b\u306a\u3063\u3066\u82e6\u52b4\u3057\u307e\u3059\u3002<\/p>\n

\u3067\u306f\u3069\u3046\u3059\u308b\u306e\u304c\u826f\u3044\u306e\u304b\u3002Kissmetrics<\/a>\u7b49\u3067\u77e5\u3089\u308c\u308bHiten Shah\u306e\u5148\u65e5\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b<\/a>\u3092\u5f15\u7528\u3057\u307e\u3059\u3002<\/p>\n

\n
    \n
  1. Practice $0 marketing <\/strong>to start building a customer base without going all in on\u3000expensive paid acquisition.
    \n\uff08\u5e83\u544a\u306a\u3069\u306e\u9ad8\u984d\u306a\u6709\u6599\u30c1\u30e3\u30cd\u30eb\u306b\u30ac\u30c4\u30f3\u3068\u6295\u8cc7\u3059\u308b\u3053\u3068\u306a\u304f\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u7bc9\u304f\u3079\u304f\u3001\u7121\u6599\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3059\u308b\uff09<\/li>\n
  2. Talk to each of your customers <\/strong>to understand their actual problems and needs.
    \n\uff08\u9867\u5ba2\u306e\u4e00\u4eba\u4e00\u4eba\u3068\u8a71\u3057\u3066\u5b9f\u969b\u306b\u62b1\u3048\u3066\u3044\u308b\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\uff09<\/li>\n
  3. Identify your most successful customers\u2014<\/strong>and learn to let go of the customers who might not ultimately be the best fit for your product.
    \n\uff08\u6700\u3082\u30d5\u30a3\u30c3\u30c8\u3059\u308b\u9867\u5ba2\u3092\u898b\u3064\u3051\u3001\u305d\u3046\u3067\u306f\u306a\u3044\u9867\u5ba2\u3092\u624b\u653e\u3059\u3053\u3068\u3082\u5b66\u3076\uff09<\/li>\n<\/ol>\n<\/blockquote>\n

    \u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3084\u9867\u5ba2\u958b\u767a\u3092\u304b\u3058\u3063\u305f\u4eba\u306b\u306f\u99b4\u67d3\u307f\u3084\u3059\u3044\u8a71\u3060\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u4f1d\u7d71\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7551\u304b\u3089\u6765\u305f\u4eba\u306a\u3069\u306b\u306f???\u306a\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

    \u3053\u306e\u6bb5\u968e\u3067\u5148\u306b\u6025\u304e\u305f\u3044\u6c17\u6301\u3061\u3092\u6291\u3048\u3066\u8e0f\u3093\u5f35\u3063\u3066\u3001\u8ab0\u304c\u672c\u5f53\u306b\u9867\u5ba2\u306a\u306e\u304b\u3001\u81ea\u5206\u306e\u88fd\u54c1\u306f\u4f55\u3092\u89e3\u6c7a\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u4fa1\u5024\u3092\u3069\u3046\u4f1d\u3048\u308c\u3070\u826f\u3044\u306e\u304b\u3001\u3092\u5b66\u3076\u3053\u3068\u304c\u5f8c\u306e\u6210\u529f\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002Paul Graham\u306e\u6709\u540d\u306a\u8a00\u8449 \u300cDo things that don’t <\/a>scale<\/a>\u300d\u306b\u901a\u3058\u308b\u8a71\u3067\u3059\u306d\u3002<\/p>\n

    \u4e0a\u8a183\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u5b9f\u8df5\u3057\u305f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u4e8b\u4f8b\u306a\u3069\u3082\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u305c\u3072\u539f\u6587\u3092\u8aad\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

    \u3061\u306a\u307f\u306b\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5206\u3051\u308b\u305f\u3081\u3001\u3053\u306e\u6bb5\u968e\u306e\u6d3b\u52d5\u3092user acquisition\u3001\u5f8c\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u30ac\u30f3\u30ac\u30f3\u5897\u3084\u3059\u6bb5\u968e\u306e\u6d3b\u52d5\u3092growth\u3068\u547c\u3076\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u8fba\u306f\u307e\u305f\u5225\u306e\u6642\u306b\u3002<\/p>\n

    \u3067\u306f\u307e\u305f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u643a\u308f\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304b\u308c\u3053\u308c\u6570\u5e74\u7d4c\u3061\u307e\u3059\u304c\u3001\u3053\u308c\u3001\u3059\u3054\u304f\u91cd\u8981\u306a\u8a71\u3067\u3059\u3002 \u901a\u5e38\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u3057\u3066\u30a4\u30e1\u30fc\u30b8\u3055\u308c\u308b\u6d3b\u52d5\uff08\u4f8b\u3048\u3070PR\u3084\u5e83\u544a\u306a\u3069\uff09\u306f\u3001\u65e2\u306b\u3042\u308b\u7a0b\u5ea6\u30e6\u30fc\u30b6\u30fc\u3084\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u3044\u308b\u72b6\u614b […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,2],"tags":[17,10,13,41],"class_list":["post-970","post","type-post","status-publish","format-standard","hentry","category-12","category--of-","tag-how-to","tag-leanstartup","tag-marketing","tag-41"],"_links":{"self":[{"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/posts\/970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/comments?post=970"}],"version-history":[{"count":4,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/posts\/970\/revisions"}],"predecessor-version":[{"id":974,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/posts\/970\/revisions\/974"}],"wp:attachment":[{"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/media?parent=970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/categories?post=970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/tags?post=970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}