Big companies buy hot web startups for their audiences and their cool factor. Increasingly, along with the transaction is the up-and-down pinkie-swear promise to have little-to-know impact on the acquired company. No name change, no office location change, little-to-no leadership change.<\/p>\n
Acquirers, despite their enormous and asymmetrical audience, money, and power compared to their purchases, seem like awkward first-time parents afraid of hurting a baby. They are more than conscious of their status as old farts swooping in and quickly turning cool to lame.<\/p><\/blockquote>\n
\u305d\u306e\u7406\u7531\u306f\u3001\u3053\u308c\u3089\u306e\u5927\u4f01\u696d\u306f\u30a6\u30a7\u30d6\u30d9\u30f3\u30c1\u30e3\u30fc\u306e\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u306e\u7372\u5f97\u3068\u540c\u6642\u306b\u305d\u306e\u30d9\u30f3\u30c1\u30e3\u30fc\u306e\u6d12\u843d\u305f\u65ec\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u8cb7\u3063\u3066\u304a\u308a\u3001\u30c0\u30b5\u3044\u81ea\u5206\u9054\u304c\u624b\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u99c4\u76ee\u306b\u3057\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u3044\u308b\u304b\u3089\u3060\u3068\u3002\u3053\u306e\u5927\u4f01\u696d\u304c\u30d9\u30f3\u30c1\u30e3\u30fc\u306e\u3044\u308f\u3070\u30d6\u30e9\u30f3\u30c9\u3092\u8cb7\u3046\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u65b0\u3057\u3044\u3053\u3068\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u30a6\u30a7\u30d6\u7cfb\u4ee5\u5916\u3067\u306f\u306a\u304b\u306a\u304b\u4f8b\u304c\u601d\u3044\u3064\u304d\u307e\u305b\u3093\u3002<\/p>\n
\u201cWe have to keep the communities, otherwise what is the point,\u201d CBS Interactive President Quincy Smith told us when his company bought Last.fm for $280 million. \u201cIn the end that is what we are buying. I think we want to do some minor grafts with the start-ups we acquire, help enhance their business without coming in their way.\u201d<\/p><\/blockquote>\n
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\u30a4\u30f3\u30c6\u30b0\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u8a71\u306f\u8907\u96d1\u306a\u306e\u3067\u3053\u3053\u3067\u306f\u6df1\u5165\u308a\u3057\u307e\u305b\u3093\u304c\u3001\u4e00\u756a\u5927\u5207\u306a\u306e\u306f\u3001\u4f55\u306e\u305f\u3081\u306b\u8cb7\u53ce\u3057\u305f\u306e\u304b\u3068\u3044\u3046\u3053\u3068\u3092\u5177\u4f53\u7684\u306a\u30ec\u30d9\u30eb\u306b\u843d\u3068\u3057\u3066\u95a2\u4fc2\u5404\u6240\u5185\u3067\u5171\u6709\u3057\u3001\u305d\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u6700\u9069\u306a\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u3092\u305f\u3066\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u5f53\u7136\u306e\u3088\u3046\u306b\u805e\u3053\u3048\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u809d\u5fc3\u306e\u76ee\u7684\u3001\u4f55\u304c\u864e\u306e\u5b50\u306a\u306e\u304b\u3068\u3044\u3046\u3053\u3068\u304c\u3050\u3089\u3064\u3044\u3066\u3044\u308b\u4f8b\u306f\u3068\u3066\u3082\u591a\u3044\u306e\u3067\u3059\u3002<\/p>\n
\u3053\u306eLast.fm\u306e\u30b1\u30fc\u30b9\u3067\u306f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u3053\u305d\u304c\u8cb7\u53ce\u306e\u76ee\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3001\u305d\u306e\u7dad\u6301\u62e1\u5927\u306e\u305f\u3081\u306b\u306f\u88ab\u8cb7\u53ce\u30d9\u30f3\u30c1\u30e3\u30fc\u306b\u826f\u3044\u6240\u3092\u305d\u306e\u307e\u307e\u7d9a\u3051\u3066\u3082\u3089\u3063\u3066\u3001\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u969b\u3057\u3066\u5fc5\u8981\u306a\u90e8\u5206\u3067\u90aa\u9b54\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u306b\u5909\u66f4\u3057\u305f\u308a\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u306e\u304c\u6700\u9069\u3060\u3068\u3044\u3046\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u306a\u308f\u3051\u3067\u3059\u3002<\/p>\n
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\u4e88\u3081\u771f\u306e\u76ee\u7684\u3068\u305d\u306e\u5f8c\u306e\u8a08\u753b\u304c\u3042\u308b\u7a0b\u5ea6\u5206\u304b\u308c\u3070\u3001\u30d9\u30f3\u30c1\u30e3\u30fc\u3082\u7d0d\u5f97\u3057\u3066\u8cb7\u53ce\u76f8\u624b\u3092\u9078\u629e\u3067\u304d\u3001\u8cb7\u53ce\u5f8c\u306e\u884c\u52d5\u306b\u3082\u5927\u304d\u306a\u5dee\u304c\u751f\u3058\u308b\u3068\u601d\u3044\u307e\u3059\u3057\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u8cb7\u53ce\u306e\u6210\u529f\u7387\u3082\u304b\u306a\u308a\u4e0a\u304c\u308b\u3068\u601d\u308f\u308c\u307e\u3059\u3002Win-Win\u306e\u767a\u60f3\u3001give & take\u306e\u767a\u60f3\u7121\u3057\u306b\u306fM&A\u306f\u6210\u529f\u3057\u306a\u3044\u306e\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n
\u30a4\u30f3\u30c6\u30b0\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u4ef6\u306f\u307e\u305f\u3044\u305a\u308c\u89e6\u308c\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u4eca\u65e5\u306f\u3053\u3093\u306a\u3068\u3053\u3067\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
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