{"id":90,"date":"2007-05-30T23:52:42","date_gmt":"2007-05-31T06:52:42","guid":{"rendered":"http:\/\/www.techventurebusiness.com\/index.php\/archives\/90"},"modified":"2008-09-24T20:54:31","modified_gmt":"2008-09-25T03:54:31","slug":"%e8%91%97%e5%90%8d%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%81%ab%e6%8e%b2%e8%bc%89%e3%81%95%e3%82%8c%e3%82%8b%e8%a1%93","status":"publish","type":"post","link":"https:\/\/www.techventurebusiness.com\/blog_jpn\/archives\/90","title":{"rendered":"\u8457\u540d\u30e1\u30c7\u30a3\u30a2\u306b\u63b2\u8f09\u3055\u308c\u308b\u8853"},"content":{"rendered":"

\u3069\u3046\u3082\u3002\u5148\u9031\u672b\u306f\u4eca\u5e74\u306b\u5165\u3063\u3066\u304b\u3089\u521d\u306e3\u9023\u4f11\u3067\u3086\u3063\u304f\u308a\u3057\u3066\u304a\u308a\u307e\u3057\u305f\u3002\u30a2\u30e1\u30ea\u30ab\u3067\u306e\u56fd\u6c11\u306e\u4f11\u65e5\u306e\u5c11\u306a\u3055\u306b\u306f\u9a5a\u304f\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u2026\u3002<\/p>\n

\u3055\u3066\u3001\u305d\u308c\u306f\u3055\u3066\u304a\u304d\u3001\u4eca\u65e5\u306f\u3061\u3087\u3063\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001PR\u306e\u8a71\u3092\u3002<\/p>\n

\u3053\u3053\u6570\u5e74\u3001\u30d6\u30ed\u30b0\u7b49\u306e\u30cd\u30c3\u30c8\u4e0a\u306e\u52d5\u304d\u306b\u3068\u3082\u306a\u3063\u3066\u3001\u5e83\u544a\u8cbb\u306e\u50c5\u304b\u306a\u30d9\u30f3\u30c1\u30e3\u30fc\u3067\u3082\u69d8\u3005\u306a\u3053\u3068\u304c\u52b9\u679c\u7684\u306b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3088\u306d\u3002\u3053\u306e\u30d0\u30a4\u30e9\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u3053\u3068\u306b\u3064\u3044\u3066\u306f\u3001Seth Godin\u306f\u3058\u3081\u69d8\u3005\u306a\u66f8\u7c4d\u3084\u60c5\u5831\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u52c9\u5f37\u3055\u308c\u5b9f\u8df5\u3055\u308c\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u308c\u3067\u3082\u4f55\u304b\u306e\u8457\u540d\u30e1\u30c7\u30a3\u30a2\u306b\u8a00\u53ca\u3055\u308c\u308b\u3068\u305d\u306e\u30ea\u30fc\u30c1\u6570\u304c\u5927\u304d\u3044\u305f\u3081\u306b\u3001\u304b\u306a\u308a\u306e\u53cd\u97ff\u304c\u3042\u308b\u3088\u3046\u306a\u306e\u3067\u3001\u77e5\u540d\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3082\u5408\u308f\u305b\u3066\u72d9\u3063\u3066\u884c\u304d\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3088\u306d\u3002<\/p>\n

\u305d\u3053\u3067\u4eca\u65e5\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u30e1\u30b8\u30e3\u30fc\u306a\u65b0\u805e\u3084\u96d1\u8a8c\u3001\u305d\u3057\u3066\u6709\u540d\u3067\u5f71\u97ff\u529b\u306e\u3042\u308b\u30d6\u30ed\u30b0\u306b\u8f09\u308b\u304b\u3068\u3046\u3053\u3068\u306b\u3064\u3044\u3066\u89e6\u308c\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u3053\u306e\u8fba\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u65e5\u7c73\u3067\u9055\u3044\u304c\u3042\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30a2\u30e1\u30ea\u30ab\u3067\u306e\u4f8b\u3068\u3044\u3046\u3053\u3068\u3067\u5e7e\u3064\u304b\u300c\u307b\u307b\u3045\u300d\u3068\u601d\u3063\u305f\u30d6\u30ed\u30b0\u30a8\u30f3\u30c8\u30ea\u30fc\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u307e\u305a\u306fMefeedia\u3068\u3044\u3046\u30d3\u30c7\u30aa\u30d6\u30ed\u30b0\u30fb\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u30a2\u30b0\u30ea\u30b2\u30fc\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u3092\u8da3\u5473\u3067\u5275\u8a2d\u3057\u6700\u8fd1\u307e\u3067\u904b\u55b6\u3057\u3066\u3044\u305fPeter Van Dijck\u306e\u7d4c\u9a13\u304b\u3089\u3002\u305d\u306e\u540d\u3082\u30013 things I learnt about PR by getting my \u201cstartup\u201d mentioned in the New York Times, the Wall Street Journal, Times, Business 2.0, RollingStone and Forbes<\/a>.\u3000\u4ee5\u4e0b\u30dd\u30a4\u30f3\u30c8\u306e\u610f\u8a33\u3092\u3002<\/p>\n

\u2460Access
\n\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u304c\u305d\u306e\u5206\u91ce\u306e\u3053\u3068\u3092\u8abf\u3079\u3066\u3044\u308b\u3068\u5e7e\u3064\u304b\u306e\u4f01\u696d\u306b\u30b3\u30f3\u30bf\u30af\u30c8\u3092\u3068\u308b\u306e\u3067\u3001\u305d\u306e\u6642\u306b\u9023\u7d61\u304c\u53d6\u308c\u308b\u3088\u3046\u306b\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u96fb\u8a71\u756a\u53f7\u3092\u30db\u30fc\u30da\u30fc\u30b8\u7b49\u306b\u306e\u305b\u3066\u304a\u304f\u3002\u5b9f\u969b\u306b\u8a71\u3057\u305f\u3068\u304d\u306b\u306f\u767a\u8a00\u3092\u300c\u5f15\u7528\u53ef\u300d\u306b\u3057\u3066\u304a\u304f\u3068\u3001\u8a18\u4e8b\u3067\u8a00\u53ca\u3055\u308c\u3084\u3059\u3044\u3002\u307e\u305f\u3001\u5f7c\u3089\u306f\u7de0\u3081\u5207\u308a\u306b\u8ffd\u308f\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u81ea\u5206\u306b\u3061\u3087\u3063\u3068\u4e0d\u90fd\u5408\u3067\u3082\u8a71\u3059\u6642\u9593\u3092\u5de5\u9762\u3057\u3066\u3042\u3052\u308b\u3053\u3068\u304c\u91cd\u8981\u3002<\/p>\n

\u2461It\u2019s their story. Not yours.
\n\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u304b\u3089\u9023\u7d61\u3092\u53d7\u3051\u305f\u6642\u306b\u306f\u3001\u81ea\u5206\u304c\u66f8\u3044\u3066\u6b32\u3057\u3044\u3053\u3068\u3092\u4f1d\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u76f8\u624b\u304c\u66f8\u304d\u305f\u3044\u8a18\u4e8b\u3092\u66f8\u304f\u3053\u3068\u3092\u624b\u52a9\u3051\u3059\u308b\u3002\u4f8b\u3048\u3070\u3001\u540c\u696d\u306e\u77e5\u308a\u5408\u3044\u3092\u7d39\u4ecb\u3057\u305f\u308a\u3001\u95a2\u9023\u3059\u308b\u60c5\u5831\u3084\u7d71\u8a08\u3084\u30ea\u30f3\u30af\u3092\u5f8c\u3067\u9001\u308b\u7b49\u3002\u5927\u4e8b\u306a\u306e\u306f\u81ea\u5206\u306e\u77e5\u8b58\u3092\u60dc\u3057\u307f\u306a\u304f\u3060\u3059\u3053\u3068\u3067\u3001\u5f7c\u3089\u304c\u81ea\u5206\u3092\u305d\u306e\u9818\u57df\u306e\u5c02\u9580\u5bb6\u3067\u826f\u3044\u60c5\u5831\u30bd\u30fc\u30b9\u3060\u3068\u601d\u3063\u3066\u304f\u308c\u308b\u3053\u3068\u3060\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u6642\u306e\u8a18\u4e8b\u306b\u306f\u306a\u3089\u306a\u304f\u3066\u3082\u3001\u5f8c\u65e5\u5225\u306e\u8a18\u4e8b\u306e\u305f\u3081\u306b\u9023\u7d61\u304c\u304f\u308b\u3002\u81ea\u5206\u306e\u9818\u57df\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u3092\u898b\u305f\u5834\u5408\u306b\u3001\u305d\u306e\u8a18\u4e8b\u306e\u611f\u60f3\u306b\u6dfb\u3048\u3066\u81ea\u5206\u306e\u3084\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u7c21\u5358\u306b\u7d39\u4ecb\u3059\u308b\u30e1\u30fc\u30eb\u3092\u9001\u308b\u306e\u3082\u826f\u3044\u3002<\/p>\n

\u2462PR is better than advertising
\n\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30bf\u30a4\u30e0\u30ba\u3084\u30a6\u30a9\u30fc\u30eb\u30b9\u30c8\u30ea\u30fc\u30c8\u30b8\u30e3\u30fc\u30ca\u30eb\u7b49\u306b\u30d5\u30a3\u30fc\u30c1\u30e3\u30fc\u3055\u308c\u308b\u3053\u3068\u306e\u4fa1\u5024\u306f\u3001\u305d\u3053\u304b\u3089\u5f97\u3089\u308c\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3088\u308a\u3082\u3001\u305d\u308c\u3089\u306e\u6709\u540d\u7d19\u306b\u63b2\u8f09\u3055\u308c\u305f\u3068\u8a00\u3048\u308b\u3053\u3068\u306b\u3042\u308b\u3002\u305d\u306e\u4e8b\u304c\u3055\u3089\u306b\u30d7\u30ec\u30b9\u304b\u3089\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p><\/blockquote>\n

\u5f7c\u306e\u5834\u5408\u306f\u3001\u6709\u540d\u7d19\u3067\u8a00\u53ca\u3055\u308c\u305f\u3053\u3068\u306b\u3088\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u30d6\u30ed\u30b0\u3067\u306e\u305d\u308c\u306b\u6bd4\u3079\u308b\u3068\u5fae\u3005\u305f\u308b\u3082\u306e\u3060\u3063\u305f\u305d\u3046\u3067\u3059\u304c\u3001\u65e5\u672c\u306e\u5834\u5408\u306f\u65b0\u805e\u3092\u6bce\u65e5\u8aad\u3093\u3067\u3044\u308b\u4eba\u304c\u591a\u3044\u306e\u3067\u305d\u306e\u9650\u308a\u3067\u306f\u306a\u3044\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u304c\u3001\u3069\u3046\u3067\u3057\u3087\u3046\u304b\u3002\u2461\u306b\u95a2\u3057\u3066\u306f\u30d6\u30ed\u30b0\u3092\u66f8\u304b\u308c\u3066\u3044\u308b\u65b9\u306e\u591a\u304f\u304c\u5b9f\u611f\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002\u60c5\u5831\u3092\u60dc\u3057\u307f\u306a\u304f\u51fa\u3059\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u52b9\u7528\u306f\u304b\u306a\u308a\u5927\u304d\u3044\u6642\u4ee3\u306b\u306a\u3063\u3066\u3044\u308b\u6c17\u304c\u3057\u307e\u3059\u3002\u3061\u306a\u307f\u306b\u3001\u30a2\u30af\u30bb\u30b9\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u3001\u79c1\u3082\u9023\u7d61\u5148\u3068\u3057\u3066\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092 Contact\u6b04\u3067\u516c\u958b\u3057\u3066\u304a\u308a\u307e\u3059\u3002\u5fc5\u305a\u304a\u8fd4\u4e8b\u306f\u3055\u305b\u3066\u9802\u3044\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u3069\u306a\u305f\u69d8\u3082\u304a\u6c17\u8efd\u306b\u3069\u3046\u305e\u3002<\/p>\n

\u3055\u3066\u3001\u7279\u306b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u95a2\u9023\u3067\u5f71\u97ff\u529b\u306e\u3042\u308b\u30d6\u30ed\u30b0\u306e\u4e00\u3064\u306bTechCrunch\u304c\u3042\u308a\u307e\u3059\u3002TC\u304c\u6709\u540d\u306b\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u3001\u65e2\u5b58\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u540c\u69d8\u306b\u30d5\u30a3\u30fc\u30c1\u30e3\u30fc\u3055\u308c\u308b\u306e\u304c\u96e3\u3057\u304f\u306a\u308a\u3001\u3069\u3046\u3059\u308c\u3070\u8f09\u308c\u308b\u306e\u304b\u3068\u3044\u3046\u3053\u3068\u306b\u3064\u3044\u3066\u69d8\u3005\u306a\u3053\u3068\u304c\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30aa\u30d5\u30a3\u30b7\u30e3\u30eb\u306a\u3082\u306e\u3068\u3057\u3066\u306fTop Ten Things You Can Do To Get Blogged<\/a>\u3092\u3054\u53c2\u7167\u9802\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002TechCrunch\u3060\u3051\u3067\u306a\u304f\u3001\u4ed6\u306e\u30d6\u30ed\u30b0\u306b\u3082\u6d3b\u304b\u305b\u305d\u3046\u3067\u3059\u3088\u3002\u3053\u3053\u3067\u3082\u30d6\u30ed\u30b0\u7b49\u3092\u901a\u3058\u3066\u81ea\u5206\u304b\u3089\u60dc\u3057\u307f\u306a\u304f\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u306e\u5229\u70b9\u304c\u8ff0\u3079\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u66f4\u306b\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5897\u3057\u305f\u306e\u3067\u4eca\u306f\u30d5\u30a9\u30fc\u30e9\u30e0\u3092\u6d3b\u7528\u3057\u3066\u3044\u3066\u305d\u3053\u306b\u81ea\u5206\u306e\u30d9\u30f3\u30c1\u30e3\u30fc\u3092\u7d39\u4ecb\u3067\u304d\u308b\u4ed5\u7d44\u307f<\/a>\u3092\u8a2d\u3051\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n

\u305d\u306e\u4ef6\u306b\u95a2\u3057\u3066Guy Kawasaki\u304c\u300c\u5b9f\u969b\u3069\u3046\u306a\u306e\uff1f\u300d\u3068Mike Arrington\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/a>\u3057\u305f\u3082\u306e\u306f\u3053\u3061\u3089\u3002\u4e0a\u8a18\u306e\u516c\u5f0f\u898b\u89e3\u306b\u306f\u3067\u3066\u3053\u306a\u304b\u3063\u305f\u3082\u306e\u3068\u3057\u3066\u306f\u3001VC\u7b49\u306eTechCrunch\u95a2\u4fc2\u8005\u306e\u77e5\u308a\u5408\u3044\u304b\u3089\u7d39\u4ecb\u3092\u3046\u3051\u308b\u3053\u3068\u3002\u305d\u3057\u3066\u3001\u81ea\u793e\u7d39\u4ecb\u6587\u306f\u6700\u521d\u306e2-3 \u884c\u3057\u304b\u8aad\u307e\u308c\u306a\u3044\u3068\u601d\u3063\u3066\u3001\u7c21\u6f54\u306b\u8981\u9818\u3088\u304f\u66f8\u304d\u3001\u9673\u8150\u306a\u4ef0\u3005\u3057\u3044\u5f62\u5bb9\u8a5e\uff08\u4f8b\u3048\u3070 \u201crevolutionary,\u201d \u201cWeb 2.0,\u201d \u201chuge,\u201d \u201cchange the way you\u2019ll use the Internet,\u201d \u201cdisruptive\u201d\u7b49\uff09\u4f8b\u3048\u3070\u3092\u4f7f\u308f\u306a\u3044\u3053\u3068\u3002<\/p>\n

\u3053\u306e\u8981\u9818\u826f\u304f\u3001\u30d5\u30a1\u30af\u30c8\u30d9\u30fc\u30b9\u3067\u3001\u3068\u3044\u3046\u306e\u306f\u69d8\u3005\u306a\u5834\u9762\u3067\u6c17\u3092\u3064\u3051\u308b\u3079\u304d\u91cd\u8981\u306a\u70b9\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u79c1\u3082\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u7d39\u4ecb\u8cc7\u6599\u3092\u4f5c\u308b\u3068\u304d\u306b\u306f\u7d30\u5fc3\u306e\u6ce8\u610f\u3092\u6255\u3044\u307e\u3059\u304c\u3001\u30d7\u30ec\u30bc\u30f3\u3092\u805e\u304f\u4eba\u306f\u300c\u9769\u65b0\u7684\u300d\u3068\u304b\u66f8\u3044\u3066\u3042\u308b\u304b\u3089\u305d\u3046\u4fe1\u3058\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u5b9f\u8cea\u304c\u3082\u306e\u3092\u8a00\u3046\u306e\u3067\u3059\u3002\u81ea\u793e\u306b\u3088\u308b\u305d\u306e\u3088\u3046\u306a\u8a00\u8449\u306f\u304b\u3048\u3063\u3066\u8208\u9192\u3081\u3067\u3059\u3002<\/p>\n

\u5982\u4f55\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3046\u3044\u3046\u3084\u308a\u65b9\u3082\u3042\u308b\u306e\u3067\u306f\u3001\u81ea\u5206\u306f\u3053\u3046\u3057\u3066\u3044\u308b\u3001\u306a\u3069\u306e\u30b3\u30e1\u30f3\u30c8\u3092\u9802\u3051\u308b\u3068\u5b09\u3057\u3044\u3067\u3059\u3002
\n\u4eca\u65e5\u306f\u3053\u3093\u306a\u3068\u3053\u3067\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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