{"id":850,"date":"2013-06-18T16:05:34","date_gmt":"2013-06-18T23:05:34","guid":{"rendered":"http:\/\/www.techventurebusiness.com\/?p=850"},"modified":"2013-06-18T16:05:34","modified_gmt":"2013-06-18T23:05:34","slug":"%e3%82%a2%e3%83%97%e3%83%aa%e5%86%85%e8%aa%b2%e9%87%91%e3%81%ae%e8%a9%95%e4%be%a1%e6%8c%87%e6%a8%99","status":"publish","type":"post","link":"https:\/\/www.techventurebusiness.com\/blog_jpn\/archives\/850","title":{"rendered":"\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u306e\u8a55\u4fa1\u6307\u6a19"},"content":{"rendered":"<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u67f1\u3068\u3082\u3044\u3048\u308b\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3067\u3059\u304c\u3001\u305d\u306e\u6709\u52b9\u6027\u3092\u6b63\u3057\u304f\u8a8d\u8b58\u3057\u3001\u5fc5\u8981\u306a\u624b\u3092\u6253\u3066\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u305d\u306e\u70ba\u306b\u306f\u307e\u305a\u306f\u6b63\u3057\u3044\u6307\u6a19\u3092\u6b63\u3057\u304f\u8a08\u6e2c\u3057\u3066\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u304c\u3001\u7686\u3055\u3093\u306f\u3069\u3093\u306a\u6307\u6a19\u3092\u4f7f\u3063\u3066\u307e\u3059\u304b\uff1fGoogle\u3084Zynga\u3067PM\u306a\u3069\u3092\u3084\u3063\u3066\u3044\u305fKenton Kivestu\u304c\u300c\u5358\u7d14\u306aARPU\u3060\u3051\u3067\u306f\u8db3\u308a\u306a\u3044\u300d\u3068\u3057\u3066\u3001\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u3067\u826f\u304f\u51fa\u3066\u304f\u308b<a href=\"http:\/\/blog.kentonkivestu.com\/dupont-analysis-for-your-freemium-mobile-app\" target=\"_blank\">ROE\u306eDuPont\u5206\u6790\u304b\u3089\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u5f97\u305f\u6307\u6a19<\/a>\u306b\u3064\u3044\u3066\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5f7c\u304c\u4e00\u6848\u3068\u3057\u3066\u63d0\u5531\u3057\u3066\u3044\u308b\u306e\u306fTPR\uff08Transactions Payers Revenue\uff09\u65b9\u7a0b\u5f0f\u3068\u3044\u3046\u4ee5\u4e0b\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n<p><a href=\"http:\/\/www.techventurebusiness.com\/blog_jpn\/wp-content\/uploads\/2013\/06\/kivestu_24677756616042_retina.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-851\" title=\"kivestu_24677756616042\" src=\"http:\/\/www.techventurebusiness.com\/blog_jpn\/wp-content\/uploads\/2013\/06\/kivestu_24677756616042_retina.png\" alt=\"\" width=\"474\" height=\"71\" srcset=\"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-content\/uploads\/2013\/06\/kivestu_24677756616042_retina.png 474w, https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-content\/uploads\/2013\/06\/kivestu_24677756616042_retina-300x44.png 300w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/a><\/p>\n<p>\u3055\u3066\u3001\u3053\u306e\u65b9\u7a0b\u5f0f\u306e\u8981\u7d20\u3092\u500b\u5225\u306b\u898b\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>Rev\/DAU\u3000<\/strong>-\u3000\u3053\u308c\u306f\u3044\u308f\u3086\u308bARPU\u3067\u3059\u306d\u3002\u3069\u308c\u3060\u3051\u30e6\u30fc\u30b6\u30fc\u3092\u30de\u30cd\u30bf\u30a4\u30ba\u3067\u304d\u3066\u3044\u308b\u304b\u306e\u5168\u4f53\u7684\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p><strong>Payers\/DAU<\/strong><strong>\u3000<\/strong>-\u3000\u3053\u308c\u306f\u30c7\u30a4\u30ea\u30fc\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3069\u308c\u3060\u3051\u306e\u4eba\u304c\u304a\u91d1\u3092\u6255\u3063\u3066\u3044\u308b\u304b\u3002<\/p>\n<p><strong>Revenue\/Transactions<\/strong><strong><\/strong><strong>\u3000<\/strong>-\u3000\u3053\u308c\u306f\u5404\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u304c\u5e7e\u3089\u306e\u4fa1\u5024\u3060\u3063\u305f\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3002\u6570\u7a2e\u985e\u306e\u4fa1\u683c\u5e2f\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p><strong>Transactions\/Payers<\/strong><strong><\/strong><strong>\u3000<\/strong>-\u3000\u3053\u308c\u306f\u6709\u6599\u30e6\u30fc\u30b6\u30fc\u304c\u5e73\u5747\u4f55\u56de\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u3092\u304a\u3053\u306a\u3063\u305f\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u5f7c\u306f\u8a18\u4e8b\u4e2d\u3067\u4e8c\u3064\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4f8b\u3092\u3042\u3052\u3066\u3044\u307e\u3059\u3002\u30c7\u30a4\u30ea\u30fc\u30e6\u30fc\u30b6\u30fc\u3001\u4e00\u65e5\u306e\u58f2\u4e0a\u3052\u3001ARPU\u3001\u5168\u3066\u304c\u540c\u3058\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u3042\u308b\u3068\u3057\u307e\u3059\u3002\u3053\u308c\u3057\u304b\u6307\u6a19\u3092\u3068\u3063\u3066\u3044\u306a\u3044\u3068\u4f55\u306e\u9055\u3044\u3082\u898b\u3089\u308c\u307e\u305b\u3093\u3002\u3068\u3053\u308d\u304c\u3072\u3068\u3064\u6df1\u5f6b\u308a\u3057\u3066\u3001\u6709\u6599\u30e6\u30fc\u30b6\u30fc\u6570\u3001\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u6570\u3092\u307f\u308b\u3068\u3001\u9055\u3063\u305f\u7d75\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u305d\u308c\u3089\u3092\u4e0a\u8a18\u306e\u65b9\u7a0b\u5f0f\u4e0a\u306e\u6307\u6a19\u3067\u8a08\u7b97\u3057\u3066\u898b\u3066\u307f\u308b\u3068\u3001\u3069\u3046\u3067\u3057\u3087\u3046\u3001\u4ee5\u4e0b\u306e\u30c1\u30e3\u30fc\u30c8\u306e\u3088\u3046\u306a\u7d50\u679c\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"http:\/\/www.techventurebusiness.com\/blog_jpn\/wp-content\/uploads\/2013\/06\/kivestu_24677755182882.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-852\" title=\"kivestu_24677755182882\" src=\"http:\/\/www.techventurebusiness.com\/blog_jpn\/wp-content\/uploads\/2013\/06\/kivestu_24677755182882.png\" alt=\"\" width=\"390\" height=\"230\" srcset=\"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-content\/uploads\/2013\/06\/kivestu_24677755182882.png 390w, https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-content\/uploads\/2013\/06\/kivestu_24677755182882-300x176.png 300w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" 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\u305d\u306e\u70ba\u306b\u306f\u307e\u305a\u306f\u6b63\u3057\u3044\u6307\u6a19\u3092\u6b63\u3057\u304f\u8a08\u6e2c\u3057\u3066\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u304c\u3001\u7686\u3055\u3093\u306f\u3069\u3093\u306a\u6307\u6a19 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[17,31,20],"class_list":["post-850","post","type-post","status-publish","format-standard","hentry","category--of-","tag-how-to","tag-management","tag-metrics"],"_links":{"self":[{"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/posts\/850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/comments?post=850"}],"version-history":[{"count":2,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/posts\/850\/revisions"}],"predecessor-version":[{"id":854,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/posts\/850\/revisions\/854"}],"wp:attachment":[{"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/media?parent=850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/categories?post=850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techventurebusiness.com\/blog_jpn\/wp-json\/wp\/v2\/tags?post=850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}