{"id":826,"date":"2013-04-16T16:05:29","date_gmt":"2013-04-16T23:05:29","guid":{"rendered":"http:\/\/www.techventurebusiness.com\/?p=826"},"modified":"2013-04-16T16:05:29","modified_gmt":"2013-04-16T23:05:29","slug":"%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%88%e3%82%a2%e3%83%83%e3%83%97%e3%81%ae%e6%88%90%e5%8a%9f%e3%81%aft%e3%82%b7%e3%83%a3%e3%83%84%e3%81%8b%e3%82%89","status":"publish","type":"post","link":"https:\/\/www.techventurebusiness.com\/blog_jpn\/archives\/826","title":{"rendered":"\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u6210\u529f\u306fT\u30b7\u30e3\u30c4\u304b\u3089"},"content":{"rendered":"

\u304a\u3057\u3083\u308c\u306a\u65e5\u672c\u306e\u7686\u3055\u3093\u306b\u3068\u3063\u3066\u306f\u3061\u3087\u3063\u3068\u4e0d\u601d\u8b70\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u5f53\u5730\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u306f\u3001\u57fa\u672c\u306e\u30b9\u30bf\u30a4\u30eb\u306fT\u30b7\u30e3\u30c4\u3067\u3059\u3002\uff08\u7279\u306b\u30a8\u30f3\u30b8\u30cb\u30a2\u306e\u65b9\u3005\uff09<\/p>\n

\u4f55\u306e\u5909\u54f2\u3082\u306a\u3044\u3082\u306e\u3084\u5352\u696d\u3057\u305f\u5927\u5b66\u306e\u3082\u306e\u304b\u3089\u3001\u5c0f\u30b8\u30e3\u30ec\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u6027\u306e\u9ad8\u3044\u3082\u306e\u307e\u3067\u69d8\u3005\u3067\u3059\u304c\u3001\u30b9\u30fc\u30c4\u3084\u30d3\u30b8\u30cd\u30b9\u30ab\u30b8\u30e5\u30a2\u30eb\u306b\u53cd\u3057\u3066\u3001T\u30b7\u30e3\u30c4\u3067\u4ed5\u4e8b\u306b\u884c\u3051\u308b\u3068\u3044\u3046\u306e\u306f\u3001\u307e\u3042\u81ea\u7531\u306a\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30ab\u30eb\u30c1\u30e3\u30fc\u306e\u4e00\u90e8\u306a\u308f\u3051\u3067\u3059\u3002<\/p>\n

\u3067\u3001\u305d\u306eT\u30b7\u30e3\u30c4\u3067\u3059\u304c\u3001\u300c\u81ea\u793eT\u30b7\u30e3\u30c4\u3092\u4f5c\u308b\u3053\u3068\u304c\u5b9f\u306f\u3059\u3054\u304f\u91cd\u8981<\/strong>\u300d\u3068\u3044\u3046\u8a71\u3092\u6700\u8fd1\u8aad\u3093\u3060\u306e\u3067\u7d39\u4ecb\u3057\u307e\u3059\u3002LinkedIn\u306a\u3069\u3092\u7d4c\u3066\u304d\u305fAdam Nash\u306f\u30d6\u30ed\u30b0\u30675\u3064\u306e\u7406\u7531<\/a>\u3092\u8ff0\u3079\u3066\u307e\u3059\u3002\u4ee5\u4e0b\u8981\u70b9\u3092\u629c\u7c8b\u3057\u3066\u3001\u30b3\u30e1\u30f3\u30c8\u3092\u4ed8\u3057\u307e\u3059\u3002<\/p>\n

1\uff0eEmpowerment\u3000<\/strong>\uff08\u30a8\u30f3\u30d1\u30ef\u30fc\u30e1\u30f3\u30c8\uff09<\/p>\n

Giving out t-shirts tells your employees, implicitly, that you get it.\u00a0 You hire only the best, and the best can wear whatever they want.\u00a0 It says you know that you value merit over appearance; a working prototype over an MBA.<\/p>\n

\u4f1a\u793e\u304c\u793e\u54e1\u306e\u512a\u79c0\u3055\u3092\u8a55\u4fa1\u3057\u3066\u304a\u308a\u300c\u898b\u305f\u76ee\u3088\u308a\u5b9f\u300d\u306a\u4fa1\u5024\u89b3\u3092\u5171\u6709\u3057\u3066\u3044\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u3092\u6697\u306b\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p><\/blockquote>\n

2.\u00a0Incentives\u3000<\/strong>\uff08\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\uff09<\/p>\n

Let me just tell you, free t-shirts evoke some sort of primal response at a high tech company. \u00a0…..<\/p>\n

You\u2019d be shocked at what a $200 per person per year budget for t-shirts will do for employee morale comparatively.<\/p>\n

\u540c\u69d8\u306e\u984d\u306e\u3082\u306e\u3092\u73fe\u91d1\u3084\u4ed6\u306e\u7269\u3067\u3042\u3052\u308b\u3068\u8fd4\u3063\u3066\u30de\u30a4\u30ca\u30b9\u306a\u3053\u3068\u3082\u3042\u308b\u304c\u3001T\u30b7\u30e3\u30c4\u306f\u3068\u306b\u304b\u304f\u559c\u3070\u308c\u308b\u3002\u4e00\u4eba\u306b\u3064\u304d\u5e74\u9593$200\u306eT\u30b7\u30e3\u30c4\u4e88\u7b97\u304c\u5f93\u696d\u54e1\u306e\u30e2\u30e9\u30eb\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306f\u8a08\u308a\u77e5\u308c\u306a\u3044\u3002<\/p><\/blockquote>\n

3.\u00a0Tribal Cohesion<\/strong>\uff08\u540c\u65cf\u306e\u7d50\u675f\uff09<\/p>\n

It may sound subversive, but t-shirts can provide many of the same benefits of camaraderie and tribal cohesion that uniforms did, without the top-down oppression.<\/p>\n

\u5236\u670d\u306b\u306f\u81ea\u7531\u306b\u306f\u76f8\u5bb9\u308c\u306a\u3044\u304c\u4ef2\u9593\u610f\u8b58\u3092\u4e0e\u3048\u308b\u5229\u70b9\u304c\u3042\u308b\u306e\u306f\u78ba\u304b\u3002T\u30b7\u30e3\u30c4\u306f\uff08\u8272\u3084\u30c7\u30b6\u30a4\u30f3\u306a\u3069\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u3042\u308b\u306e\u3067\uff09\u62bc\u3057\u4ed8\u3051\u306e\u5236\u670d\u306b\u306f\u306a\u3089\u305a\u3001\u305d\u306e\u826f\u3044\u70b9\u3092\u4eab\u53d7\u3067\u304d\u308b\u3002<\/p><\/blockquote>\n

4.\u00a0Tenure<\/strong>\u00a0Based Seniority\u3000<\/strong>\uff08\u5728\u8077\u671f\u9593\u306b\u3088\u308b\u5e8f\u5217\uff09<\/p>\n

High tech companies are largely meritocratic, and as they grow they tend to define roles based on skills & experience rather than \u201ctime at the company\u201d.\u00a0 However, there are positive aspects to rewarding those who have \u201cbled for the company\u201d over the years, and put their hearts and souls into building the business.\u00a0 T-Shirts, in an innocuous way, implicitly do this by almost always becoming \u201climited editions\u201d.<\/p>\n

\u57fa\u672c\u7684\u306b\u5b9f\u529b\u4e3b\u7fa9\u3067\u30dd\u30b8\u30b7\u30e7\u30f3\u306f\u5e74\u6570\u306b\u95a2\u4fc2\u306a\u3044\u304c\u3001\u6642\u306b\u53b3\u3057\u3044\u7acb\u3061\u4e0a\u3052\u306e\u6642\u671f\u304b\u3089\u652f\u3048\u3066\u304d\u305f\u53e4\u682a\u306b\u656c\u610f\u3092\u793a\u3059\u306e\u306f\u826f\u3044\u3053\u3068\u3060\u3002\u305d\u308c\u306fT\u30b7\u30e3\u30c4\u3092\u6a5f\u4f1a\u3054\u3068\u306b\u300c\u9650\u5b9a\u300d\u3067\u3064\u304f\u308b\u3053\u3068\u3067\u3001\u6697\u306b\u9054\u6210\u3067\u304d\u308b\u3002\u4f8b\u3048\u3070\u4eca\u3067\u306f\u6570\u767e\u4eba\u306e\u898f\u6a21\u306b\u6210\u9577\u3057\u305f\u304c\u3001\u6570\u5e74\u524d\u306eVersion 1.o\u30ed\u30fc\u30f3\u30c1\u3092\u8a18\u5ff5\u3057\u305fT\u30b7\u30e3\u30c4\u306f\u305d\u308c\u3092\u727d\u5f15\u3057\u305f10\u4eba\u3057\u304b\u6301\u3063\u3066\u3044\u306a\u3044\u3002\u305d\u308c\u306f\u65b0\u5165\u308a\u306b\u306f\u7fa8\u671b\u306b\u5024\u3059\u308b\u3082\u306e\u3067\u3001\u53e4\u682a\u306f\u30d7\u30e9\u30a4\u30c9\u3092\u611f\u3058\u308b\u3002<\/p><\/blockquote>\n

5.\u00a0Branding\u3000<\/strong>\uff08\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\uff09<\/p>\n

While being careful not to interfere with the uniqueness of shirts given to employees, make shirts for your developers, your fans, your early adopters.\u00a0 Long before they become vocal advocates for your brand, they will gladly showcase it if you let them.<\/p>\n

\u81ea\u793e\u3084\u81ea\u793e\u88fd\u54c1\u304c\u597d\u304d\u306a\u4eba\u305f\u3061\u306f\u3001\u4f55\u306e\u5236\u9650\u3082\u304b\u3051\u306a\u3051\u308c\u3070\u3001\u983c\u307e\u306a\u3044\u3067\u3082\u81ea\u793e\u3092\u52dd\u624b\u306b\u5ba3\u4f1d\u3057\u3066\u304f\u308c\u308b\u3042\u308a\u304c\u305f\u3044\u5b58\u5728\u3060\u3002T\u30b7\u30e3\u30c4\u3092\u3042\u3052\u308c\u3070\u3001\u559c\u3093\u3067\u5404\u6240\u3067\u7740\u3066\u5ba3\u4f1d\u3057\u3066\u304f\u308c\u308b\u3002\u4e0a\u8a184\u306e\u7406\u7531\u304b\u3089\u793e\u54e1\u7528\u306e\u3082\u306e\u3068\u306f\u5225\u306e\u3082\u306e\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304c\u3001\u5916\u5411\u3051\u306eT\u30b7\u30e3\u30c4\u3082\u30ac\u30f3\u30ac\u30f3\u4f5c\u308b\u3079\u3057\u3002<\/p><\/blockquote>\n

\u3069\u3046\u3067\u3057\u3087\u3046\u3002T\u30b7\u30e3\u30c4\u3092\u3064\u304f\u308b\u30b3\u30b9\u30c8\u306f\u4f4e\u3044\u3067\u3059\u304c\u3001\u305d\u306e\u6069\u6075\u306f\u304b\u306a\u308a\u306e\u3082\u306e\u3002\u7686\u304c\u7740\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u30c7\u30b6\u30a4\u30f3\u3001\u8272\u5f69\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u52b9\u679c\u306f\u66f4\u306b\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u4f1a\u793e\u306e\u30ed\u30b4\u304c\u5165\u3063\u305f1\u30d1\u30bf\u30fc\u30f3\u306e\u3082\u306e\u3067\u306f\u306a\u304f\u3066\u3001\u9650\u5b9a\u54c1\u3067\u305f\u304f\u3055\u3093\u3064\u304f\u308b\u3001\u3068\u3044\u3046\u306e\u306f\u78ba\u304b\u306b\u826f\u3044\u3067\u3059\u306d\u3002<\/p>\n

\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u306f\u826f\u3044\u30c1\u30fc\u30e0\u30fb\u7d44\u7e54\u4f5c\u308a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30c7\u30b6\u30a4\u30f3\u3084\u8cea\u306b\u306f\u3061\u3087\u3063\u3068\u624b\u9593\u3082\u304a\u91d1\u3082\u304b\u3051\u3066\u3001\u6b32\u3057\u3044\u3068\u601d\u308f\u308c\u308b\u3082\u306e\u3092\u69d8\u3005\u306a\u6a5f\u4f1a\u9650\u5b9a\u3084\u30c1\u30fc\u30e0\u9650\u5b9a\u3067\u4f5c\u3063\u3066\u307f\u308b\u306e\u306f\u3001\u3059\u3050\u306b\u5b9f\u884c\u3067\u304d\u308b\u306a\u304b\u306a\u304b\u826f\u3044\u30a2\u30a4\u30c7\u30a3\u30a2\u306a\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u305c\u3072\u304a\u8a66\u3057\u3042\u308c\u3002<\/p>\n

\u3067\u306f\u4eca\u65e5\u306f\u3053\u306e\u8fba\u3067\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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