{"id":42,"date":"2006-12-01T23:59:45","date_gmt":"2006-12-02T05:59:45","guid":{"rendered":"http:\/\/www.techventurebusiness.com\/index.php\/archives\/42"},"modified":"2008-09-23T21:58:41","modified_gmt":"2008-09-24T04:58:41","slug":"%e3%83%99%e3%83%b3%e3%83%81%e3%83%a3%e3%83%bc%e3%81%8cwii%e3%81%8b%e3%82%89%e5%ad%a6%e3%81%b9%e3%82%8b%e3%81%93%e3%81%a8","status":"publish","type":"post","link":"https:\/\/www.techventurebusiness.com\/blog_jpn\/archives\/42","title":{"rendered":"\u30d9\u30f3\u30c1\u30e3\u30fc\u304cWii\u304b\u3089\u5b66\u3079\u308b\u3053\u3068"},"content":{"rendered":"

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\u2026what Nintendo did was slice and dice the multi-billion dollar gaming market so that it could be first place in a submarket (which is quite huge) that Nintendo has defined, that plays to its strengths, and that it can win. This is a big deal and quite smart. Even\u3000though Nintendo is a large company fighting even larger ones, this is a strategy that any startup can use – change the stakes and be the best in your new category. This does not mean to slice ad infinitum until you get a market so small that it is irrelevant, but the point is that going into \u201chand-to-hand\u201d combat with those with much greater resources can be quite hazardous to your health.<\/p><\/blockquote>\n

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