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Subject: Introducing Ning to Blue Shirt Capital [A useful subject line!]<\/p>\n
Hi Nivi,<\/p>\n
Thanks for offering to introduce us to Blue Shirt Capital. [Reiterating the social proof of the introducer.] I\u2019ve attached a short presentation about our company, Ning. [Did you notice the attachment?]<\/p>\n
Briefly, Ning lets you create your own social network for anything. For free. In 2 minutes. [What is the product? What does it help the customer do? Who is the customer?] It\u2019s as easy as starting a blog. [What\u2019s the metaphor?] Try it at http:\/\/ning.com [Link to the product, screencast, or screenshots.]<\/p>\n
We built Ning to unlock the great ideas from people all over the world who want to use this amazing medium in their lives. [What\u2019s the big problem or opportunity?]<\/p>\n
We have over 115,000 user-created networks and our page views are growing 10% per week. [Traction.] We previously raised $44M from Legg Mason and others, including myself. [Social proof and more traction.]<\/p>\n
Before Ning, I started Netscape (acquired by AOL for $4.2B) and Opsware (acquired by HP for $1.6B). [Team.]<\/p>\n
I\u2019ve admired Blue Shirt\u2019s investments from afar. [Why are you interested in Blue Shirt?] We\u2019re starting meetings with investors next week and I would love to show Blue Shirt what we\u2019re building at Ning. [Call to action and subtle scarcity.]<\/p>\n
Best,<\/p>\n
Marc Andreessen
\nxyz@ning.com [Contact information\u2014how thoughtful.]
\n415.555.1212<\/p><\/blockquote>\n
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